For IKEA Greece’s Creators campaign, we crafted a series of images that seamlessly complemented the brand’s major film, capturing the intimate relationship between people and their homes. Shot across multiple formats—from analog and digital to iPhone—the imagery reflects the diverse ways IKEA shapes everyday life. By blending different visual textures, we told a story of creativity and personal expression, highlighting how IKEA doesn’t just create homes, but how people, in turn, shape their own spaces alongside IKEA.